Learning from users

I lead and conducted user interviews, a comprehensive competitor analysis, analytics and session recording audit to inform my development of Vichy’s Skin Consult AI application and landing page. My work focused on understanding user needs, pain points, and preferences in the realm of skincare technology, as well as identifying industry best practices and opportunities for differentiation.

This project encompassed from top landing pages through the full user journey in the application.

Optimizing the Landing

Mobile phone screen displaying the Vichy website, promoting Skin Consult AI for personalized skin care analysis, featuring a photo of a woman holding a smartphone with a close-up of her eye, and a "Start Now" button.
A smartphone displaying the Vichy website, showing a promotional banner for skin care products, featuring a close-up of a person's face with a focus on the eye and skin analysis graphic.