MARINE SERRE
MARINE SERRE
Marine Serre is an eponymous sustainable luxury fashion label that specializes in designing and manufacturing eco-friendly futuristic garments. These projects are focused on research and aim to analyze Marine Serre. Within the Initial Research Case Study, background research into the company is conducted and continues in a detailed proposal for growth and increasing sustainability efforts in the Identifying Growth Opportunities Report.
Sympathy is understanding
TABLE OF CONTENTS - Growth Report
Introduction 3-4
Vision and Values 6
Current Strategies7-8
SWOT Analysis 9-10
Outline of Proposed Strategies 11-12
Plan for action
Application 14-16
Collaborations 17-19
Sub-Branding 20-21
Transparency 22-23
Actionable Goals 24
Timeline 25-30
Conclusion 31
References 32-33
Core Project Objectives
1. Present my research in an aesthetically pleasing, educational and entertaining manner to encourage user engagement.
2. Provide recommendations to a sustainability-driven brand to boost its KPIs and effectively plan for future success.
3. Demonstrate the beauty of Marine Serre’s designs and communicate the values and history of the brand in a printable brand booklet
4. Develop a thorough understanding of the brand, and it’s place in the luxury fashion world.
